Havaianas store San Paolo

Havaianas store by Isay Weinfeld

IT  I sandali Havaianas furono inventati nel 1962. All’inizio erano un prodotto assolutamente a basso costo, solo dei sandali in plastica, per poi diventare un marchio  di  moda, un simbolo di freschezza e comfort. L’architetto Isay Weinfeld ha vinto un premio categoria Negozi al Festival d’Architettura di Barcellona proprio per questo negozio Havaianas di San Paolo, il primo per questo brand  in Brasile.

Il negozio di San Paolo riflette in maniera straordinaria la cultura di strada di questa Megacity, molto informale, perchè non ha una porta frontale  nè vetrine ed è così un’ estensione del marciapiede. Connette i due lati della strada con un elegante  copertura a griglia. Questa ha delle aperture al cielo brasiliano, lasciando entrare pioggia e luce per la ventilazione e la giusta irrigazione per le piante interne allo spazio, una piccola foresta Amazzonica.

ENG Havaianas Sandals were created in 1962 .At the beginning they were a low-cost product, just rubber flip – flops, but are now  a fashion icon, a symbol of freshness and comfort. The Brazilian architect Isay Weinfeld won the Shopping category at the World Architecture Festival in Barcelona for this store for brand Havaianas in São Paulo,the first store for this brand in Brazil.

The store of São Paulo  reflects amazingly the street culture of this megacity, very informal,  because it has no front door, no window displays  and so it’s  an open-air extension of the sidewalk .  It connects two sides of the street with an elegant cover, a grid. This cover also has an opening to the brazilian sky letting in rain and light for ventilation and the right irrigation of the  plants inside the store, a small Amazonia forest.

picture by Nelson Kon

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2 thoughts on “Havaianas store San Paolo

  1. in 2012 Havaianas celebrated its 50th aniversary with a limited collection bicollor. This collection represents more than a fashion trend, but also the way people worn the sandals in the past. It was “cool” to wear it the up side down, inverting the collors. It is better to see to understand what I mean: https://www.facebook.com/HavaianasBrasil/app_286712471442560#!/photo.php?fbid=306472569447939&set=a.280554208706442.62148.280431155385414&type=3&theater

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